Top London clubs like Amika, Boujis, Cafe de Paris, Chinawhite, Embassy, Funky Buddha, Movida and Vendome have traditionally welcomed some of the World’s richest and most glamorous people through their doors. With sterling suffering, property prices falling and unemployment rising the economic downturn seems to be effecting the UK particularly harshly. Combined with the quieter summer months you would expect London night clubs to be suffering but with the help of a new service by entrepreneur James WJ Wilson business is booming and a whole host of new elite party-goers are being introduced to the scene.
The new website he launched in April this year with the help of his business partner Dave West – who has already achieved success and fame for making millions from cut-price booze and cigarettes in France and Belgium; employing Cherie Blair to fight the smoking ban; and of course his penchant for bright pink suits – allows non-members to register for access to the best clubs in London via the Forbidden London guest list.
James WJ Wilson expanded on the concept, “The London clubs have tended to keep a closed circle in order to maintain the quality of their crowd. The result of this is that is often difficult to find out information about events taking place in these amazing venues. These are events attracting some of the most famous names in celebrity circles such as Jay Z, Beyonce, Prince William and Prince Harry. The public can access these London parties if they know the correct people. We have made things easier for visitors to our website and subscribers to our newsletter by providing information about the top clubs online and most importantly giving them a channel for receiving invitations.”
A quick tour of the website, which is easy to navigate with a sophisticated black and gold look, shows the clubs open on a Monday, Tuesday or Wednesday may not be the same clubs open on a Thursday, Friday, Saturday or Sunday. The website clearly simplifies the process of finding out information.
James explained further, “Past experience has long shown that in times of recession and doom & gloom people love to enjoy themselves whilst the devaluation of the pound against the euro has made it a better time than in a long time for Europeans to visit London.
These new faces have fed the cosmopolitan West End nightlife scene as heightened awareness in the clubs – created by the mainstream newspapers following the movements of celebrities around Soho and Mayfair nightspots – has drawn a new pool of people keen to rub shoulders with the wealthy and celebrated.”
James has been working in the nightlife industry since 2006 when he was introduced to the high-end venues he is now a virtual resident at by his business partner Dave West.
“I am a club owner myself so that’s primarily where my interest in the business is, helping the club owners and keeping the London club scene that has existed for nearly 400 years burgeoning”, Dave, the owner of the HeyJo Members Club on Jermyn Street explained, “I think it’s a fantastic way of introducing new customers to our private clubs without compromising on the type of guests we hope to attract.”
Those interested in taking a trip to London and its exclusive clubs can do so by registering for guest list or by making club table reservations via the London based website guide to clubbing, http://www.forbiddenlondon.com
